Art direction - Travel China in Style

Commissioned by McCann Erickson and Hatch creative. Dragonair is rolling out a marketing campaign entitled "Travel China in Style", to impart the message that China is a chic, trendy leisure destination catering to all lifestyles and tastes. Six themes are highlighted, namely City Scene, Special Moments, Relax & Recharge; Body, Mind & Spirit; Cultural Journeys; and Action Adventure.