Visual identity - One man one LYFE

Through the past few years, Chet Lam has been presenting distinctive local acts like FAMA, the pancakes, My Little Airport on behalf of his own label LYFE. The Hong Kong indie veteran himself is back with his one man show again, singing original and cover songs in Chinese and English with his unique style of intimacy. This visual identity project expresses its playfulness by recompose its dynamic typography.